Walt Mueller Portfolio: Successories Work - Summer 2008 "Webalog" Direct Mailer

This is a 16-page direct mail piece that was sent to customers in the summer of 2008. The company was in the process of completely redesigning its website, so we wanted to way to generate interest in both our products and the features of the new website in one mailer, so it was referred to as a web catalog, or "webalog". It was not intended to be a selling piece like our typical catlogs and mailers, but instead it was designed to showcase our beautiful images and products in a dramatically different way than done in the past. It was also a way to drive customers (both current and potential) to our website where they could learn more about the products shown, and find valuable information about employee motivation techniques. The "Now More Than Ever" tagline running throughout the piece was used to stress the importance of employee motivation and recognition in difficult economic times.

"Webalog" Direct Mailer - Front Cover