Walt Mueller Portfolio

Successories Work - Summer 2008 "Webalog" Direct Mailer

This is a 16-page direct mail piece that was sent to customers in the summer of 2008. The company was in the process of completely redesigning its website, so we wanted to way to generate interest in both our products and the features of the new website in one mailer, so it was referred to as a web catalog, or "webalog". It was not intended to be a selling piece like our typical catlogs and mailers, but instead it was designed to showcase our beautiful images and products in a dramatically different way than done in the past. It was also a way to drive customers (both current and potential) to our website where they could learn more about the products shown, and find valuable information about employee motivation techniques. The "Now More Than Ever" tagline running throughout the piece was used to stress the importance of employee motivation and recognition in difficult economic times.

"Webalog" Direct Mailer - Front Cover

"Webalog" Direct Mailer - Pages 2 & 3

"Webalog" Direct Mailer - Pages 4 & 5

"Webalog" Direct Mailer - Pages 6 & 7

"Webalog" Direct Mailer - Pages 8 & 9

"Webalog" Direct Mailer - Pages 10 & 11

"Webalog" Direct Mailer - Pages 12 & 13

"Webalog" Direct Mailer - Pages 14 & 15

"Webalog" Direct Mailer - Back Cover

Successories Work - January 2009 New Product Insert

This is a 16-page mini-catalog that was inserted into our January 2009 catalog to promote our selection of brand new products for the first quarter of 2009. It was designed to have a radically different look than our typical catalog pages, in order to create excitement for our newest products.

January 2009 New Product Insert - Front Cover

January 2009 New Product Insert - Pages 2 & 3

January 2009 New Product Insert - Pages 4 & 5

January 2009 New Product Insert - Pages 6 & 7

January 2009 New Product Insert - Pages 8 & 9

January 2009 New Product Insert - Pages 10 & 11

January 2009 New Product Insert - Pages 12 & 13

January 2009 New Product Insert - Pages 14 & 15

January 2009 New Product Insert - Back Cover

Successories Work - Calendar Reminder Direct Mailers

These images are from 2 tri-fold direct mail pieces, to promote our selection of calendar-related products for 2008 and 2009, respectively.

Calendar Reminder Direct Mailer, 2008 - Inside

Calendar Reminder Direct Mailer, 2008 - Outside

Calendar Reminder Direct Mailer, 2009 - Inside

Calendar Reminder Direct Mailer, 2009 - Outside

Successories Work - Holiday 2007 Direct Mailer

This was a 4-page direct mail piece that was sent to customers during the 2007 Christmas holiday, to promote products that would be suitable as corporate/employee gifts. The design was intended to be eye-catching and have a fun, colorful, holiday feel to it, yet still convey a lot of product information clearly to the customers.

Holiday 2007 Direct Mailer - Outside Spread

Holiday 2007 Direct Mailer - Inside Spread

Successories Work - Photoshop Retouching

This is a sample of a image that was retouched in Photoshop. The objective was to simulate an art gallery with Successories framed prints hanging on the walls. The original photo was color corrected slightly to brighten the image. A wall area had to be digitally constructed to replace the doorway on the left side of the image, and then various framed prints were inserted and made to appear as if they were really hanging on the walls.

Original image (before retouching)